Remove the standing rib roast from the refrigerator and let it sit at room temperature for 3–4 hours before cooking. This ensures even cooking throughout.
Preheat the oven to 500°F (260°C). In a bowl, mix the softened butter with Herbs de Provence and black pepper to form a smooth rub.
Generously coat the entire roast with the butter-herb mixture, then sprinkle Kosher salt evenly over all sides.
Arrange sliced potatoes in the bottom of the roasting pan to catch drippings and prevent smoking. Place the seasoned roast, ribs down, on top of the potatoes (or a rack). Insert a cabled meat thermometer into the thickest part of the roast, avoiding the bone.
Calculate your sear time by multiplying the roast’s weight in pounds by 5 minutes. For example, an 8-pound roast sears for 40 minutes at 500°F.
Once searing is complete, turn the oven OFF and DO NOT OPEN THE DOOR for 2 hours. The residual heat will gently finish cooking the roast.
After 2 hours, check the thermometer. Aim for 130°F for medium-rare. If needed, turn the oven back on to 270°F for a quick 5-minute burst, then turn it off again.
When the roast reaches your target temperature, remove it from the oven and let it rest uncovered for 30–60 minutes. Slice against the grain and serve immediately with pan drippings or horseradish sauce.